Vodafone Helps Friends Be Friends Grey London, 2013		Brief Position Vodafone's Pay As You Go offer as the best value for young Irish friends with a 360 campaign. The support for this proposition was €4 IOU credit loans, 100 free international minutes with €30 top ups and unlimited text with €20 top ups.		Solution We wanted to capture friendships as they really are, without the advertising filter. Friends calling at the wrong time, friends not picking up, friends distracting you. All summed up with the line "helps friends be friends".		Results Fitting Room was ad of the day in The Drum and the campaign was written about in creative blogs all over the world including Australian Creative.