Prince's Rainforests Project HMDG, 2009		Brief Destruction of the rainforests releases more CO2 than the worlds cars, planes and ships together. Prince Charles believes that saving the rainforests could stop climate change. To achieve this we need help from the public to get the world leaders attention.		Solution Inspired by fairy tales we teamed Prince Charles up with a rainforest frog. The frog became the campaign icon and posed with supporters around the world on posters and in online films. We also created an online tool allowing people to create their own pledge video together with the frog.		Results The main film has been seen by over 6.000.000 people and we got more than 20.000 media mentions across the globe. Over 5.000 unique videos were created with our online tool. Global brands and celebrities helped to spread the campaign around the world.