Sainsbury's Tiny Taste Team Dare, 2010		Brief Sainsbury's wanted to inspire parents on Facebook to cook great summer food with their kids during their summer break 2010.		Solution Tiny Taste Team, a cooking competition judged by three 9-year-olds. We created 4 episodes: Picnic, BBQ, Baking and Packed Lunch. The videos lived on Sainsbury's Facebook page and were seeded into blogs and websites for parents.		Results The campaign spread across the web all the way to Australian Food News. It was also recognised in eConsultancy's article "25 brilliant examples of Facebook brand pages".