BMW Ultimate Drive Dare, 2012		Brief The new BMW 3 series is more agile, powerful and efficient than the previous model and any other car in its class. How do we tell people?		Solution BMW Ultimate Track is a driving game for iOS and Android. Draw a racetrack, drive the BMW 3 Series on that track and then challenge your friends to beat your score. You're scored on how powerful, agile and efficient you drive.		Results It's been downloaded to over 100.000 iOS devices and around 50.000 Android devices so far. Over a 1.000.000 tracks have been created.