Auto Trader Swing
HMDG, 2009
  Brief
Promote Auto Traders new smart phone app with no media budget. The app featured a function that lets you take a picture of a car's number plate to find cars like it on Auto Trader.
  Solution
We created a new sport that we called extreme snapping. Snap a number plate with the app in the most extreme way possible. The idea was to create a series of films but we never got that far.
  Results
Just after the app launched it turned out that the snap function was breaking British law. The snap function was removed from the app and our video was pulled off the internet.