Sony Christmas Gifts Dare, 2010		Brief Sony UK had decided to give the VAT back to anyone who bought a Sony product before Christmas in 2010. But how could they spread this message in social media with no media budget?		Solution We created a festive Facebook application called Sony Christmas Gifts. It allowed you to send virtual Sony products as Christmas gifts to your friends. A few days before Christmas some of the sent gifts turn real and was sent out to the winners.		Results 21.752 Sony Christmas Gifts were sent in just over 2 weeks. 51% of the people who received a gift registered to send their own. Sony UK got 2000 new Facebook fans during the campaign and they liked the campaign so much they ran it again following Christmas.