This is Dare, are you?
Dare, 2010
Dare wanted University graduates to consider a career in advertising and apply to the Dare Grad Scheme. We were asked to tell them why they should.
We created an animated video where we squeezed in as much facts about Dare as we could. It was seeded into key grad blogs and Facebook groups. We also created an interactive test on the Dare Grads Facebook page where you could see how much you had in common with the people at Dare before you applied.
We doubled the number of applicants from the year before and increased the likes on the Dare Grads Facebook page with 600%. The campaign got recognised by industry magazines and blogs from around the world. The campaign also picked up a bronze in One Show Interactive, was shortlisted in Information Is Beautiful Awards, selected on Vimeo Staff Pics and included on IdN's DVD "Infographics".